Toyo Tires, U.S.A. announced the signing of Anthony “Showtime” Pettis as a sponsor. Pettis will face Clay Guida in June in his UFC debut.
Via Toyo Tires press release:
Toyo Tire U.S.A. Corp. announces the sponsorship of UFC® Lightweight fighter, Anthony “Showtime” Pettis as a Team Toyo® Athlete for 2011.
“We are excited to have Anthony Pettis as one of our Team Toyo Athletes for 2011,” said Stan Chen, manager of events and motorsports, Toyo Tire U.S.A. Corp. “Pettis is a great personality in the sport of mixed martial arts and is a top contender for the UFC lightweight championship.”
Payout Perspective:
A nice mainstream sponsor for Pettis. Pettis will wear the Toyo Tires logo on his shorts as well as participate in appearances and other marketing activities. Pettis has a great story and has a look and fighting style that is marketable. Hopefully, someone can take advantage of the Showtime Kick and integrate it into its marketing campaign.
We are excited to work with Toyo in promoting Anthony Pettis, We are currently designing Anthony’s new Walkout Kit and integrating Toyo into the short graphic. We see this as a great collaborative partnership.
Thanks for the comment Mark. Definitely some exciting news for Anthony and future fighters I’m sure.