Jones sports new Form wear at weigh-ins

February 4, 2011

At the weigh-ins last night, Jon “Bones” Jones sported a hoodie from what appears to be his new line of signature clothing.

H/T: Cagewriter

Payout Perspective:

If the signature line, is code for expensive, the hooded sweatshirt is in the line. At $87.99, you’d have to be a big fan, or really cold to purchase it. Yet, this is not so far off from the price point of GSP or Rampage Affliction T-Shirts which go for near $60. Despite the high price, the hoodie is a detachment from regular MMA wear and goes along with the Form Athletics promise of his line being “performance and lifestyle apparel both in and out of the ring.” It is understated, clean and stands out from other MMA wear.

As an aside, Jones’ agent, Malki Kawa, sported a “Got Fired?” t-shirt at the weigh-ins as a jab at his termination from Matt Mitrione

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