UFC Gains Over 60,000 “Likes” On Facebook Page Over Weekend Live Stream
January 24, 2011
Last week, the UFC announced that two fights (later changed to four) on the non-televised portion of Saturday night’s Fight for the Troops event would be streamed live on its Facebook page, but as a prerequisite to watch the fights, fans had to “like” the UFC page.
Since the announcement was made official by the UFC, MMAPayout has tracked the number of “Likes” on the UFC facebook page, and we can now report the results.
– On the night of the announcement, the UFC had 4,547,665 “likes” on its page.
– At the end of Saturday night, after the fights were streamed live on facebook, the number of “likes” had increased to 4,607,413 which is an increase of roughly 59,748 “likes”, a gain of 1.31%.
– At the end of the weekend, UFC had tallied 66,210 “likes”, which was an increase of 1.46%.
As everyone else, I was curious to see how the UFC would further utilize their facebook page to grow their brand and attract more viewers, and showing free prelims was a great way to start doing that. You can catch some more of the Fight for the Troops analysis in our Payout write-up, but I wanted to point out that streaming the prelims on facebook brought on some mixed feelings by the MMA fanbase. Some fans touted the great stream quality they were getting, while others complained that the feed was cutting out and caused them to miss parts of the fights. Fan satisfaction of a live streamed event on the internet will always be dependent on tons of factors such as ISP, hosting servers, PC specs, etc. You also have a subset of fans who enjoy inviting their friends over and watching the fights on their big screen HD TV, others who avoid social networking and who had to create an account “just to watch the fights”. Other fans have expressed their frustration in not having one home for UFC prelims, and constantly having to see where they will plan on hosting them next, which causes many of them to miss them altogether. The mixed reaction by the UFC fanbase was very intriguing, and its really an untapped and unexplored area by all notable sporting leagues.
As for the numbers, its tough to say what the 60k gained “likes” will do for the UFC. We don’t have exact numbers on how many fans actually watched the live stream, but by using facebook, the UFC was able to gather some great viewership statistics, giving them yet a more detailed picture for their ever-growing fan-base. These numbers will provide an interesting study for the UFC, by utilizing facebook and its 500+ million users, they have now used yet another form of social media to further push their brand and product worldwide.