UFC 121 Prelims: 1.5 million Viewers

October 26, 2010

MMAPayout.com has learned that the UFC 121 Prelims on Spike TV generated a 1.03HH rating on the strength of 1.5 million average viewers on Saturday, October 23 prior to the pay-per-view portion of the broadcast. The program fared well among the traditional MMA audience with a 1.42 in each the M18-34 and M18-49 demos.

Quarterlies: 1,442,000, 1,549,000, 1,524,000, 1,641,000

Payout Perspective:

The UFC 121: Prelims come in as the 3rd most-watched Prelims broadcast since the UFC debuted this series in September 2009, which is good news for a network and organization battling a decline in ratings over the last 6-9 months.

However, I am not yet willing to view this rating as a positive indicator of UFC 121’s PPV performance. In this regard there are many factors to consider and the Prelims have not often been a sound indicator in the past.

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Note: I did not report this anywhere other than on Twitter last week, but UFC Primetime: Lesnar vs. Velasquez averaged 1.09 million viewers over three episodes and comes in as the most popular Primetime show yet.

2 Responses to “UFC 121 Prelims: 1.5 million Viewers”

  1. Tweets that mention UFC 121 Prelims: 1.5 million Viewers : MMAPayout.com: The Business of MMA -- Topsy.com on October 27th, 2010 1:09 PM

    […] This post was mentioned on Twitter by MMA Payout and Noble Roberson, mma.ly. mma.ly said: UFC 121 Prelims: 1.5 million Viewers http://bit.ly/92x2ui (MMA Payout) #fb […]

  2. loco on October 28th, 2010 4:54 PM

    you mean 1.5 million watched Brock the top ppv earner lesner…get his ass kicked in humiliating fashion…thats 1 million fans getting turned off lol

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