UFC to open second gym in Los Angeles area

September 14, 2010

The UFC announced in a press release sent out Monday that it would be opening doors to its second UFC GYM this Saturday, Sept. 18th in Rosemead, CA.

Many UFC stars will be on hand for the grand opening Saturday including Chuck Liddell, B.J. Penn, Chael Sonnen, Jon Jones and UFC ring girl Arianny Celeste.

The first UFC GYM  opened January 23rd in Concord, California.

Payout Perspective:

The UFC gym brand continues to expand with its second gym, this time in the Los Angeles area. In a city with a wealth of health clubs, it will be interesting to see how the UFC GYM will fair. The gym will stand out from other health clubs as many will recognize the UFC brand. I would be interested to see the membership fees for UFC GYM and compare it to other health clubs in the area like 24 Hour Fitness, LA Fitness and Equinox.

Another interesting issue will be whether the association with MMA will help or hurt membership. After looking at the UFC GYM web site,you can tell that the gym is more than just mixed martial arts classes. In fact, the web site informs potential members that it has regular amenities and it is not an MMA specific gym. But, will people be deterred when they see the  UFC brand and think it is just a place with punching bags and mats.

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