WEC 48 DVD Selling Well
August 13, 2010
John Morgan of MMAJunkie recently caught up with WEC General Manager Reed Harris to discuss the up-coming WEC card and talk DVD sales.
“The first step was doing the show, and the WEC pay-per-view in Sacramento was an absolute success,” Harris said. “The DVD has been selling really, really well. It’s got some behind-the-scenes stuff, which is interesting, but also it’s got obviously the (Urijah) Faber and (Jose) Aldo fight.
“The whole event, it put WEC on the map. We were on the map before, but a lot of new eyeballs came to the show.”
The WEC is entering a critical phase in its development. Its first PPV was a roaring success, but it needs to prove that it can sustain and build upon the interest it generated in the Spring. The company received a pass for the television performance of WEC 49, because it was largely expected that stacking Aldo-Faber for the PPV would leave it without many strong draws for an immediate follow-up. Varner vs. Shalorus was a less than compelling, especially in comparison to what fans got at 48.
However, the grace period is now over. The performances of WEC 50 and WEC 51 will be fairly critiqued to gauge how much the PPV accomplished on behalf of the brand in the short term. In other words, these cards should give us an idea of whether or not the WEC is capable of making a significant jump up in popularity or whether it still needs some time to develop its brand and fighters.
Regardless of this immediate outcome, one thing is certain: the boys at the WEC have put together two very strong cards in attempt to sustain the company’s momentum. WEC 50 is a solid card that features a title fight (Cruz and Benavidez) in addition to a host of intriguing match-ups – it could very well be Chad Mendes’ coming out party. WEC 51 is an even more impressive offering that features Aldo vs. Gamburyan and Varner vs. Cerrone, plus the additions of Miguel Torres, Leonard Garcia and Chan Sung Jung.
WEC 50 and 51 are the types of events that should sell. I just hope we see a marketing effort from Zuffa commensurate with the quality of the cards. That means digital promo videos, numerous articles and PR releases, social media promotion through Twitter and Facebook, and even some ad placement on Spike and Versus.