Liddell, Girlfriend in Viral Reebok Video

February 26, 2010

Chuck Liddell and girlfriend Heidi Northcutt have made an appearance in what appears to be a viral marketing video for athletic apparel maker Reebok. The video is shot from the perspective of a peeper as the couple workouts out in a private gym without any clothing, except Reebok shoes.

Payout Perspective:

It’s a good approach for a brand that’s increasingly becoming a little more edgy in nature. The strength of the video is not just the fact that both are naked, but also that it sort of fits the party-boy image that Liddell has maintained over the last few years.

Obviously, it’s of additional interest to the MMA community because of Liddell’s involvement; and my feeling is we’re likely to see a lot more companies using MMA personalities in the future (although not necessarily in naked clips) for these types of campaigns. The fighters already have an edgy appeal and and the young consumer identifies with these cheeky videos.

3 Responses to “Liddell, Girlfriend in Viral Reebok Video”

  1. Ben Miller on February 26th, 2010 8:17 PM

    I’ll give them credit because it feels organic. You can just see Chuck mentioning to someone in passing that sometimes the only thing he has on during a workout is shoes and Reebok jumping on it.

  2. Peter Griffith on February 27th, 2010 6:24 AM

    Liddell is 40 years old. I think it’s safe to say that he’s not going to grow into a mature mindset anytime soon. I hope his children are proud.

  3. mmaguru on February 28th, 2010 10:32 AM

    I don’t know what to think about this. Pretty tasteless I guess but funny at the same time. It fits that Chuck is in this I guess.

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