Canadian and UFC Welterweight Champion Georges St-Pierre makes his debut in Under Armour’s spring advertisement series with the latest Under Armour – I Will Protect This House commercial spot.
Payout Perspective:
St-Pierre signed the ground-breaking endorsement deal with Under Armour in early November of 2009, but the bulk of his involvement is now just beginning to take shape. If you’re a brand looking to reach the MMA demographic, St-Pierre is the safest bet; he’s got the right attitude, clean look, and dominant sporting abilities to truly be a successful brand ambassador.
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