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GSP Appears in Under Armour Ad

February 26, 2010 by Kelsey Philpott Leave a Comment

Canadian and UFC Welterweight Champion Georges St-Pierre makes his debut in Under Armour’s spring advertisement series with the latest Under Armour – I Will Protect This House commercial spot.

Payout Perspective:

St-Pierre signed the ground-breaking endorsement deal with Under Armour in early November of 2009, but the bulk of his involvement is now just beginning to take shape. If you’re a brand looking to reach the MMA demographic, St-Pierre is the safest bet; he’s got the right attitude, clean look, and dominant sporting abilities to truly be a successful brand ambassador.

Filed Under: merchandise, sponsorships

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I should point out that according to those at TKO that the ESPN/MVPW boxing deal is a revenue sharing agreement similar to the original AEW/Turner deal in 2019 and not a full paying media rights deal which Top Rank had and wasn't renewed.

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