First UFC Gym Opens in California

November 30, 2009

The San Francisco Chronicle has the details surrounding the official opening of the first UFC Gym in Concord, California.

(Credit for the find)

Payout Perspective: has been pretty vocal about the improper use of brand extensions in the past, but the UFC Gym certainly isn’t one of them. The UFC is making use of its core competency – fighting – to educate people about its sport, and promote their own brand in the process. They’re sticking to what they know and what they’re good at.

Judging by the way martial arts fitness has taken off in the past, it’s quite possible that the UFC could leverage their growing position in sports pop culture, and the fitness dimensions of an MMA lifestyle, to really grow these gyms into a prominent revenue stream and marketing tool.

One Response to “First UFC Gym Opens in California”

  1. Joe on November 30th, 2009 1:00 PM

    There isn’t much information on their website so pricing and forcasting may be difficult. Overhead has to be huge! considering the location (Bay Area). One of my former teammates is going to be a personal trainer there. Maybe i can get some information from him.

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