THE MAIN EVENT
The PPV Gap: Title vs. Non-Title
MMAPayout.com has updated its latest numbers on PPV trends, and there remains a significant gap of just over 200,000 buys between PPVs with title events and those without. Read more »
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Zuffa Suing Pavia, Bellator
Kevin Iole of Yahoo! Sports MMA is reporting that Zuffa has filed a lawsuit against MMA agent Ken Pavia and Bellator Fighting Championship alleging the theft of trade secrets. Read more »
RDA TV Sells More UFC Programming
UK-based sports programming distributor RDA TV has reportedly sold a host of new MMA programming content to television networks in France, Turkey, and the Ukraine. Read more »
K-Swiss Purchases FORM Athletics
Yesterday, it was officially announced that K-Swiss has purchased FORM Athletics from founder and CEO, Mark Miller. Read more »
UFC on Versus 2 Gets Split-Screen Commercials
John Ourand of the Sports Business Daily is reporting that Versus will experiment with the use of split-screen commercial breaks in its broadcast of UFC on Versus 2 this Sunday. Read more »
MMA Sponsor News
Nutritional supplement company MusclePharm has announced the signing of an exclusive distribution deal with PSI Distribution in Australia and New Zealand worth an estimated $2 million. Read more »
