Standard & Poor’s downgrades Zuffa, LLC from BB to BB-

Standard & Poor’s has downgraded Zuffa, LLC’s credit rating from a “BB” to a “BB-“ this week as a result of what it calls “greater EBITDA volatility.”  However, the analyst report states that the outlook for company is stable. Read more »

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Doritos plans 360 degree activation around UFC 180

Frito-Lay’s Doritos brand tortilla chip is seeking to make a significant mark in leading up to UFC 180: Velasquez vs. Werdum.  According to the Sports Business Journal, it is set to conduct a full-blown activation in Mexico. Read more »

October 19, 2014 | Jason Cruz

Mayweather sued over All Access episode

Yahoo! Sports reports that Floyd Mayweather has been sued in Clark County, Nevada by Hasim Rahman, Jr. and Sharif Rahman.  The Rahman brothers are suing Mayweather for battery, tortious assault, false imprisonment, negligent hiring, training supervision and retention and unjust enrichment based on an episode of Showtime’s “All Access” series. Read more »

October 18, 2014 | Jason Cruz

UFC lists its audience profile in latest Sports Business Journal

The Sports Business Journal (subscription required) provided some figures related to the current UFC audience.  Notably, the UFC was featured in its “Sports Marketing and Properties Showcase.” Read more »

October 17, 2014 | Jason Cruz

More on Cung Le’s pending arbitration

MMA Fighting reports on the looming arbitration that will decide Cung Le’s suspension from a drug test which found elevated levels of hGH in his system.  The arbitration will be governed by the American Arbitration Association and procedures related to Olympic sport doping disputes. Read more »

October 16, 2014 | Jason Cruz

Squor offers fighters extra income using social media

MMA Junkie reports (via USA Today) on one of the newest revenue stream for MMA fighters which utilizes their following on social.  Squor pays athletes for using their platform when they are on social media. Read more »

October 16, 2014 | Jason Cruz