Countdown to UFC 101, which aired last night on Spike TV, drew in a sizeable 805,000 viewers. The historical average is somewhere in and around the 600,000 mark. It’s been quite difficult as of late to make any sort of correlation between Countdown ratings and PPV buyrates. The following illustrates the inconsistencies between Countdown and […]
TV
Fedor-Strikeforce Analysis
By Kelsey Philpott Fedor signing with Strikeforce is a complex issue not because of the deal itself, but because of the underlying implications it may or may not have for the MMA community as a whole. Thus, we’ll take a look at the signing from the viewpoint of the many different stakeholders in this situation. […]
Dana White on Potential TV Deal
On Friday, Dana White answered numerous questions in regards to the possibilities surrounding a network TV deal. Here is a summary of the discussion: Re: ESPN US “[Pause] Nope [No comment]. I mean, obviously, we’re always talking to networks, and I’m confident – I’m very confident. I’ve always said that we’ll be on network television, […]
ESPN UK Adds UFC
Today, ESPN announced that it has reached an agreement with the UFC to air PPV events – in addition to other programming – on its new ESPN UK channel. The coverage will also extend to Ireland. MMA Weekly with the details: ESPN, the leading sports network in the States, is set to launch in the U.K. and Ireland on […]
CNBC’s “Fistful of Dollars” Recap
CNBC’s “Ultimate Fighting: Fistful of Dollars” premiered last night, taking viewers back inside the Octagon for a second look at the sport of mixed martial arts and the UFC, in particular. The show was clearly designed for general audiences; thus, it didn’t divulge much in the way of facts or statistics that we have yet to […]