MMAPayout.com has learned that the premier episode of The Ultimate Fighter 10 saw a material benefit to its viewership from DVR/TIVO playback. The episode which debuted on September 16th saw a ratings increase of 9% across all demographics: Ratings with DVR HH average: 4.5 million viewers M18-34: 5.73 rating M18-49: 4.66 rating Ratings without DVR HH average: 4.1 […]
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Martial Combat MMA: Singapore, May 2010
Asia’s ESPN Star Sports has announced a new partnership with World Resort Sentosa of Singapore to form a new mixed martial arts organization called Martial Combat, which is set to make its debut in May, 2010. Here’s a snippet of their press release (followed by some Payout Perspective): 5 October 2009, Singapore: Asia’s top sports […]
Strikeforce Signs Global Distribution Deal with Shine International
LOS ANGELES, October 5, 2009 – Shine International has signed a global distribution deal with STRIKEFORCE, one of the world’s leading mixed martial arts (MMA) promotions, to sell its entire library of television programming, including more than 70 hours of content, to international markets. “Mixed martial arts is quickly becoming one of the most dynamic […]
TUF 10 Breaks Another Ratings Record – 3.7 HH (5.3 million viewers)
Last night’s episode of The Ultimate Fighter: Heavyweights drew a series record across all metrics and demographics: Spike TV’s “The Ultimate Fighter: Heavyweights” is the undisputed ratings champ on Wednesday nights. The most recent episode of the tenth season of “The Ultimate Fighter” drew 5.3 million viewers, peaking at a staggering 6.1 million viewers on […]
New TV “Stickiness” Measurement
TVbytheNumbers sheds some light on television’s newest ratings index, “stickiness,” which measures the percentage of a TV program actually viewed against the average percentage of all other programs in the time slot category. The metric is designed to assess how well “tuned-in” viewers are to a particular program. The system was developed by Rentrak and here’s a […]