Bill Gorman of TVbytheNumbers talks about the confusion that the NY Times is likely to create with a recent article stating that DVR playback is actually helping (and not hurting) commercial ad viewership. Everyone is used to program ratings increases from “DVR viewing” being defined as the increase from Live+SD program ratings (which is available […]
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CBS Stations to Air Fight Camp 360: Fedor vs. Rogers
CBS has announced that they will be airing Showtime’s Fight Camp 360: Fedor vs. Rogers on select affiliates in advance of the fight, starting this evening: As a preview to MMA’s return to broadcast television on CBS this Saturday, Nov. 7 with STRIKEFORCE/M-1 GLOBAL: FEDOR VS. ROGERS (9:00 PM, Live ET/delayed PT), CBS affiliates and […]
Fedor vs. Rogers Commercial Spots Sold-Out
Loretta Hunt of Sherdog.com is reporting that commercial ad slots have sold out for Fedor vs. Rogers on CBS: “I’d say this was probably a quicker sellout than the EliteXC shows,” said Kahl, who added that the addition of top-ranked heavyweight Fedor Emelianenko has piqued interest in “premium advertisers” from the auto, movies, and video […]
CBS Leading Adversting Market
Ronald Grover of BusinessWeek.com reports that CBS will bring in more advertising dollars than any of the other big four networks in 2009: Everywhere you look these days, network TV executives seem to be shredding their playbooks and experimenting with their programming. The prevailing sentiment seems to be: We’ll do whatever it takes to cut costs and keep […]
Fedor Boosts CBS/Strikeforce Advertising
A convenient follow-up to Monday’s thirty second ad spot prices article, Loretta Hunt and Sherdog.com spoke with CBS in regards to the state of their advertising spots for the up-coming November 7th show featuring Fedor Emelianenko: Kelly Kahl, executive vice president for primetime programming, said the addition of Fedor Emelianenko has certainly sweetened the deal in advertiser […]