MMA Junkie reports that Bellator 360’s debut on Thursday night received a viewer average of 487,000. Its debut featured a two hour block. The first episode scored a 461,000 viewer average and the second episode of Bellator 360 running immediately after the first episode earned a higher average of 513,000 viewers. The one hour shows […]
TV
UFC 155 Prelims on FX: 1.4 million
Top 10 of 2012: No. 4 Bellator moves to Spike TV
MMA Payout’s No. 4 business story of 2012 is Bellator’s announcement that it is moving from MTV2 to Spike TV starting in January 2013. The move to Spike TV was the worst kept secret as Bellator prelim events have been streaming on Spike.com. Also, Viacom’s investment in Bellator made it likely that it would be […]
Top 10 of 2012: No. 7 the UFC-Fox relationship
MMA Payout’s No. 7 business story of 2012 is the first full year of the UFC-Fox relationship. In late 2011, the UFC signed a 7 year deal with Fox leaving longtime network Spike TV. While there was great anticipation for the UFC on Fox networks, the ratings have been less than anticipated. Despite a huge […]
Top 10 of 2012: No. 8 Zuffa continues international expansion
The number 8 business story of 2012 is the continued international expansion of the UFC. This year saw the launch of international TUFs, an Indian television deal and its first event in China. The first international TUF was in Brazil and involved Vitor Belfort and Wanderlei Silva as coaches. The show ran on Globo television […]