MMA Payout has learned from Nielsen sources that Bellator 128 this past Saturday drew 668,000 viewers with a peak of 946,000 viewers. In the main event, Joe Warren upset Eduardo Dantas to win the Bantamweight title. Payout Perspective: The season live average is now up to 685,500 with a live peak of slightly over 966,000 […]
Bellator
Royce Gracie signed by Bellator as Promotional Brand Ambassador
Bellator MMA announced on Wednesday that UFC Hall of Famer has become a Promotional Brand Ambassador for the company via press release. Via Bellator Press Release: Known simply as the pioneer of mixed martial arts, Royce Gracie is widely considered the most influential and important figure the sport has seen. Engaging in some of the […]
Bellator 127 Live + 3 increases slightly to 670,000
MMA Payout has learned from a Nielsen source that the adjusted viewership for Bellator 127 on Friday drew up just 61,000 viewers to 670,000. The live +3 peak was up to 886,000 viewers which made it the lowest of the season. Payout Perspective: It’s the smallest increase this season for Bellator as the overall viewership […]
Bellator 126: 656,000 viewers
MMA Payout has learned from a Nielsen source that Friday’s Bellator 126 drew an average viewership of 656,000 viewers with a peak at 942,000. It is the lowest output of the season although the season average is ahead of the pace from season 10. In the main event Brandon Halsey won the Bellator welterweight championship […]
UFC 178: Payout Perspective
Welcome to another edition of Payout Perspective. In this edition, we review UFC 178 which took place at the MGM Grand Garden Arena where Demetrious Johnson took on Chris Cariaso in the main event. Johnson outclasses Cariaso Despite the lack of fan support (i.e., PPV buys), Demetrious Johnson can legitimately stake a claim to being […]