Sports Business Journal reports that the TKO Group (owners of WWE and UFC) are set to purchase Professional Bull Riders, On Location, and IMG in an “all-equity transaction valued at $3.25B” from Endeavor.
The transaction is expected to close in the first half of 2025.
Endeavor’s ownership in TKO will increase from 53% to 59%. The SBJ article details the fact that Silver Lake intends to take Endeavor private and wanted to divest certain assets.
Payout Perspective:
For those that are keeping track, Endeavor owned the UFC along with PBR, On Location and IMG. They return as stablemates under one portfolio. On Location is a premium live event operator that has curated specific events for UFC and WWE so the company business will assist with TKO Group’s properties. IMG has negotiated deals on behalf of UFC as well. If you follow Dana White on social media, you already know that he owns a bull that is a part of the PBR.
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