Jake Paul and Team USA Boxing are teaming up in hopes of getting boxing enthusiasts interested as the team readies for the Olympics.
Im honored to partner with USA Boxing as the 2024 Paris Olympics approach. I’ll be training with the Olympic squad in Colorado Springs this winter and accompanying them to Paris this July to amplify our country’s best amateur boxers.
— Jake Paul (@jakepaul) December 19, 2023
My commitment to boxing is much more than my… pic.twitter.com/qKwHs0S5ov
Per a USA Boxing news release via MMA Junkie:
“This partnership between Paul and Team USA will be a joint effort to create a wave of excitement for boxing at this year’s Olympics, while educating USA’s best amateur boxing talent on the importance of building your skills inside and outside the ring,”
“In recognition of Jake Paul’s significant impact on the sport and the awareness he brings to the sport for younger generations, USA Boxing is partnering with him to bring fans inside the world of Olympic boxing through its unprecedented access to his massive audience in 2024.
“The groundbreaking partnership serves as Paul’s next step in his mission to provide a platform for young fighters and amplify global interest in boxing, and represents the first time a professional athlete and influencer has partnered with Team USA for the Olympics in this capacity.”
Payout Perspective:
It seems like an odd pairing but it shows the changing face of boxing and how influencers like Paul are shaping marketing and promotions. For Paul, its a good deal that legitimizes himself in the sport of boxing and that he is dedicating himself to it rather than just looking for a money grab.
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