The Professional Fighters League announced a sponsorship deal with DudeWIpes ahead of Friday’s PFL World Championships.
The global hygiene brand will integrate with PFL broadcasting during the broadcasts:
Under the agreement, DUDE Wipes will present The DUDE to Watch, in which PFL head of fighter operators for PFL Europe and commentator Dan Hardy will breakdown the event’s fighter to watch. Additionally, DUDE Wipes and PFL will host the Party Poopers Sweepstakes, where fans can enter to win VIP tickets, and Upgrade Your Bottoms where two lucky fans will have their tickets upgraded to cage side.
The deal caters to the 18-49 male audience as the product is used in lieu of taking a shower. Basically, dude wipes allows people to go to the gym, wipe down to save time from taking a shower and go back to work. Although it sounds odd, the product and brand has taken off. The company has sponsored MMA fighters in the past and we will see much more of the brand in the furture.
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