UFC 285 was a big commercial success as many tuned in to see the return of Jon Jones as he faced Cyril Gane. According to Endeavor CEO Jason Lublin it was the highest-grossing commercial PPV within the past year.
Lublin commented that the PPV was a commercial success which attributed to increase in revenue for the Endeavor-owned sports properties which includes the UFC and Professional Bull Riders.
Via Endeavor SEC Filing which shows the UFC is doing well:
Revenue for the three months ended March 31, 2023 increased $56.6 million, or 19.1%, to $353.3 million, compared to the three months ended March 31, 2022. The increase was driven primarily by an increase in UFC of $46 million, which was due to higher media rights fees, sponsorship, commercial PPV and event related revenue due to one additional PPV event, as well as more events with live audiences this year. PBR revenue increased $9 million primarily due to an increase in ticket sales due to greater demand and an increase in revenue from the teams series.
Endeavor 10-K Filing May 2023
Direct operating costs for the three months ended March 31, 2023 increased $21.1 million, or 22.2%, to $115.8 million, compared to the three months ended March 31, 2022. The increase was attributable to increases in athlete, production, marketing and event expenses for UFC primarily from having four PPV events in the current quarter, three of which were outside the U.S., as compared to three domestic PPV events in 2022. PBR direct operating costs also increased driven by event growth.
Endeavor 10-K Filing May 2023
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