You may now be able to shop while still watching UFC Fight Pass thanks to Endeavor Streaming’s recent agreement with video shopping platform AiBUY. The company will add its e-commerce overlay into Endeavor’s OTT properties including UFC Fight Pass according to the Sports Business Journal.
The UFC will use the technology to sell league merchandise, fight tickets, NFTs and other items that can only be bought through watching Fight Pass. AiBUY syncs with a partner’s inventory so its artificial intelligence can recommend products to show on-screen based on supply and real-time action. For instance, it could show the merchandise for Kamaru Usman when someone is watching one of his fights on the platform. The UFC will also have the opportunity to customize the products seen by Fight Pass subscribers based on the country they’re located in. Thus, fans in the UK could purchase Leon Edwards merchandise when watching his fights.
Payout Perspective:
This is another technological innovation that will help monetize the capabilities of the UFC. With Fight Pass subscriptions on the uptick, it was only a matter of time before Endeavor found a way in which it could sell more merchandise. The move will be implemented across other streaming services owned by Endeavor including the WWE Network and NBA League Pass.
Leave a Reply