UFC on ESPN 31 drew 592,000 viewers on ESPN Saturday night per Nielsen via ShowBuzz Daily. The prelims drew 400,000.
The event featured Jose Aldo as he defeated Rob Font via unanimous decision. The main card began 7pm PT on the west coast. It finished 7th overall in the cable ratings with a heavy amount of Holiday programming winning out over the UFC.
The main card drew 406,000 viewers in the A18-49 demo and 0.34 in the household rating. It finished 7th overall behind the likes of Holiday Classics on Freeform in Rudolph the Red-Nosed Reindeer, Frosty the Snowman and Santa Claus is Coming to Town.
The main card drew 0.22 in the A18-49 demo, 0.11 in F18-49, 0.32 in M18-49, 0.12 in A18-34, 0.06 in F12-34, 0.12 in M12-34, 0.26 in A25-54 and 0.25 in over 50.
The prelims which preceded the main card finished 31st overall. It drew 141,000 viewers in the A18-49 demo and a 0.25 household rating.
The prelims drew 0.11 in A18-49, 0.05 in F18-49, 0.17 in M18-49, 0.05 in A18-34, 0..04 in F12-34, 0.05 in A18-34, 0.13 in A25-54 and 0.20 in over 50.
Payout Perspective:
It’s the first time we’ve seen UFC ratings on ESPN in a couple months. For some reason, the ratings were not disclosed and/or they did not reach the top 150 in cable which seems hard to believe. This Saturday’s event registered a decent viewership despite the fact it was College Conference Championship day and a strong interest in Holiday programming.
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