UFC 262 took place on May 15th and netted 300,000 PPV buys per Sports Business Journal’s John Ourand.
UFC 262 took place in Houston, Texas and saw the crowning of a new lightweight champion as Charles Oliviera earned the title after he stopped Michael Chandler in the 2nd round of the fight. In the semi-main event, Beneil Dariush defeated Tony Ferguson via unanimous decision.
UFC 261: 700K
UFC 260: N/R
UFC 259: 800K
UFC 258: N/R
UFC 257: 1.2M
Payout Perspective:
The 300K seems a little low but without a major name in the main event this was bound to happen. It is the lowest reported PPV buy rate at this point although we have no concrete ratings for 258 and 260 (at least I have yet to see them). With a record-breaking gate and the already bullish money making template the company has with PPV, its hard to think that this event was a bust.
kquote class=”twitter-tweet”><p lang=”en” dir=”ltr”>The <a href=”https://twitter.com/hashtag/RamirezTaylor?src=hash&ref_src=twsrc%5Etfw”>#RamirezTaylor</a> fight Saturday for the undisputed super lightweight title averaged 995k viewers and peaked during the end of the main event at 1.673 million. That doesn’t include viewers streaming on ESPN+. That number is ESPN only. Also does not include ESPN Deportes.</p>— Kevin Iole (@KevinI) <a href=”https://twitter.com/KevinI/status/1397213173481099267?ref_src=twsrc%5Etfw”>May 25, 2021</a></blockquote> <script async src=”https://platform.twitter.com/widgets.js” charset=”utf-8″></script>
<blockquote class=”twitter-tweet”><p lang=”en” dir=”ltr”>What has to be encouraging for boxing people is that the fight did 687 among people 18-49, so it attracted a younger audience.</p>— Kevin Iole (@KevinI) <a href=”https://twitter.com/KevinI/status/1397213734481776640?ref_src=twsrc%5Etfw”>May 25, 2021</a></blockquote> <script async src=”https://platform.twitter.com/widgets.js” charset=”utf-8″></script>
Leave a Reply