Bellator MMA announced on Thursday that it is partnering with Epik Prime to produce Non-Fungible Tokens (NFTs) featuring the promotion’s athletes.
Until recently, the NFT market and blockchain technology has been a hot commodity with its quick ascent in appreciation. This past week, bitcoin and NFTs on the blockchain have retreated from profits due to investor risk aversion.
Notably, Bellator’s Anthony Johnson unveiled an NFT earlier this month in conjunction with his debut with Bellator. Unfortunately, the allegations of committing an identity crime may have negated any value in it.
Via press release:
For Epik Prime, this marks an incredible milestone by bridging out of traditional areas of expertise in gaming, entertainment and music and into the world of high performing sports in the form of mixed martial arts. Epik Prime has previously created successful crossovers with hugely popular videogames such as “Arena of Valor” and “Avakin Life”, and globally renown brands like the world’s leading dance label Spinnin’ Records, NBC’s hit television show “World of Dance,” and media conglomerates such as Universal and Warner Music Group.
According to Victor David, CEO of Epik Prime, “BELLATOR is a mammoth in the sports world and we’re thrilled to be joining them to combine their talented roster of fighters with emerging ways to engage with fans through the form of NFTs.”
Epik Prime prides itself as the de facto industry leader for B2B services, as opposed to traditional NFT models where content gets minted directly to the public. At Epik Prime, the focus is on creating new and unique pieces of content through the crossover and collaboration of established brands, rather than just digitizing a piece of existing content. With this in mind, Epik Prime aims to continue building new partnerships across a variety of industries including professional sports.
Payout Perspective:
The blockchain may have fallen out of favor momentarily for investors. However, just like the collectible card market, expect it to bounce back. While it’s a new technology that is not regulated and concerns investors, it is something that some want to make sure that they don’t miss out on as an investment. NBA Top Shot has done well despite tech issues and still being in beta mode, so Bellator’s foray on the blockchain should be something to see.
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