The Terrence Crawford-Kell Brook fight on ESPN Saturday night drew an overall viewership of 1.758 million and peaked with 2.078 million during the main event. The telecast earned the third spot overall in Saturday cable ratings only third to two ESPN college football games including the lead-in of Arkansas-Florida.
The main event which saw Crawford stop Brook in 6 rounds drew an average viewership of 2.029 million.
This was the highest-rated card on ESPN since Vasiliy Lomachenko fought Guillermo Rigondeaux in December 2018. Crawford’s last fight in December 2019 on ESPN drew 1.481M viewers.
Last month, Top Rank drew another big audience for the Vasiliy Lomachenko-Teofimo Lopez fight with 1.534M viewers and 626,000 in the A18-49 demo (0.65 share), a 0.86 in M 18-49 and 0.70 in the over 50 categories.
This past Saturday, Crawford-Brook drew 681,000 in the A18-49 category equating to roughly 0.53 in the demo, 0.77 in M18-49 and 0.84 in over 50.
Payout Perspective:
Great numbers for Top Rank as one of its premier stars showcased his talents Saturday night. Its interesting to note the high number of over 50 age group watching the telecast. But, the number of those in the younger demo have been tuning in to the past two big Top Rank events on ESPN.
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