On a day dominated with Election programming, UFC Fight Night on ESPN featuring Thiago Santos and Glover Teixeira drew 429,000 viewers.
The event aired on Saturday night 10:11pm ET (due to overrun) and scored a 0.15 household rating. It drew 194,000 viewers in the A18-49 demo. It is the lowest output for a UFC event on the main ESPN channel this year and the lowest ever for a UFC on ESPN card. The telecast was the 69th overall program on cable Saturday.
Main Cards on ESPN since May 2020
UFC on ESPN 8: 1.198M
UFC on ESPN 9: 1.021M
UFC on ESPN 10: 908,000
UFC on ESPN 11: 912,000
UFC on ESPN 12: 1.07M
UFC on ESPN 13: 536,00
UFC on ESPN 14: 908,00
UFC on ESPN 15: 869,000
UFC on ESPN 16: 1.097M
Payout Perspective:
The event was buried on a Saturday night with college football and election news. Also, after a run of weeks of UFC, the ratings might reflect a level of weariness for a card with not a lot of notable names for the casual viewer.
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