Deadline.com reports that Combate Americas has signed a three-year partnership with Univision and Grupo Televisa. The deal is worth 8 figures according to the report.
Combate Americas is touting the deal as “the first cross-border deal for combat sports, with Univision and Televisa set to deliver live fights via their recently relaunched TUDN sports brands in the U.S. and Mexico. The report states that the deal expands on Combate’s 2018 agreement with Univision as it will include more live events through the end of 2019 and 35 of them in 2020.
The live shows will air on Fridays as has been the case. Recently, the promotion announced a PPV in December featuring the Alberto El Patron versus Tito Ortiz which will take place in Hidalgo, Texas.
Payout Perspective:
Combate Americas also has a tie-in with online streaming platform DAZN which helps with its visibility. Moving into the Spanish-speaking market seems to be a key for the promotion as Televisa owns 49% of Univision and is a huge producer of content for the audience. Certainly, tapping into the market will bring more of the Spanish speaking demographic and a new audience to MMA.
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