UFC 240 this Saturday in Edmonton, Alberta, Canada looks to be one of the most affordable in recent memory. According to SeatGeek, the ‘get-in’ price on the secondary market is $110 USD.
As of Friday afternoon, the market appears to be very soft for this event featuring the Featherweight title defense of Max Holloway and Frankie Edgar. The event is taking place at Rogers Place.
Ticketmaster has a lot of seats available as of Friday afternoon. The lowest price listed is $181.85 Canadian.
The average resale price for a ticket is $153. According to SeatGeek, comparing UFC 240 to the last ten UFC PPV events, it’s the least expensive ticket based on average resale.
The October 2017 PPV in Vegas featuring Tony Ferguson and Kevin Lee was the last event which was more affordable ($101).
Notably, SeatGeek saw on Friday a few tickets in the first or second row going for $454.
Payout Perspective:
With just one real big fight on the card followed by the Cyborg-Spencer fight, this event is more of a Fight Night than anything else. The secondary market for this event is predictably soft but affordable for fans in Edmonton that want to see MMA live. As for the prospects of PPV buys, this one won’t be doing much business for ESPN
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