UFC 231 drew in the neighborhood of 240-300K PPV buys according to a report by Dave Meltzer of The Wrestling Observer. The event featured Max Holloway as he defended his Featherweight title against Brian Ortega.
UFC 231 took place in Toronto, Ontario Canada and was a sellout according to UFC officials.
The Prelims drew 786,000 viewers on FS1. Notably, the event took place on the same night that Vasiliy Lomachenko took on Jose Pedraza on ESPN. The fight drew over 2 million viewers and was the second-most viewed fight on ESPN this year.
Payout Perspective:
The unofficial PPV buy rates are above average if you consider that many run-of-the-mill PPV buys hover around 200K. The return of Holloway against a very good challenger in Ortega plus the 125 pound women’s title fight between Valentina Shevchenko and Joanna Jedrzejczyk was a very enticing card although none of the fighters are proven draws. If Holloway can stay healthy, a possible showdown with Conor McGregor could be a big fight down the road.
Leave a Reply