The Professional Fighters League has announced a uniform policy which will begin at the start with its first event this June. Unlike the UFC’s uniform policy, it will allow up to 2 sponsors in designated areas of the uniform.
MMA Fighting first reported the news of the uniform policy. Sponsors will be allowed to be on warmups including hoodies and hats.
The PFL will supply the fighter with gloves and shorts. PFL official apparel will be required for walk ins and weigh-ins. The sponsors must be consistent on the shorts and walkout wear (i.e., hoodies and hat). Fighters can change sponsors and logos three times throughout the season.
Of course, the PFL reserves the right to feature up to two logos of official league brand partners on the fight shorts and other gear.
The new policy eliminates banners in the cage and there is also a ban on certain sponsors such as vape, tobacco, condoms, porn and gambling.
Payout Perspective:
The uniform policy seems to be a compromise of sorts in which the PFL give the fighters an opportunity to solicit sponsors but also has the ability to sell its own sponsorships. No clothing sponsor was announced although I would think that Under Armour might be in the running since some of the investors are tied to the company. The most notable thing in the policy is the ban on certain sponsors including vape and gambling companies which would seemingly be big sponsors at this time. Yet, the policy is a move to create a brand for the promotion. This seems to be important, especially for this promotion at this time as it starts this new venture.
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