ESPN’s Darren Rovell reports that the UFC 214 held July 29th featuring Jon Jones-Daniel Cormier drew 850,000 PPV buys per sources. The number includes US, Canada, Australia and digital platforms like UFC.TV.
The 850,000 PPV buys bests Jones-Cormier I at UFC 182 in January 2015. UFC 182 drew 800,000 on PPV.
Sources: Current estimate for UFC 214 is 850,000 PPV buys. Includes US, Canada Australia + digital platforms like https://t.co/9GinuIEOk8
— Darren Rovell (@darrenrovell) August 7, 2017
UFC 214 is the best buy rate since Ronda Rousey’s return against Amanda Nunes at UFC 207 in December 2016. The first round stoppage of Rousey by Nunes drew 1.1 million buys.
UFC 214 also featured Tyron Woodley defending his welterweight title against Demian Maia and Cristiane “Cyborg” Justino winning the Women’s Featherweight title from Tonya Evinger.
Payout Perspective:
Despite the fact that Dana White indicated that the PPV was tracking 1 million PPV buys, 850,000 is a very good number. While the cynic may claim that it took 3 title fights and a very good Lawler-Cerrone fight to reel in 850,000 buys, the event has to be considered a positive for the new owners. The first half of 2017 has been sluggish in PPV sales and this event helped create some momentum for the rest of the year. It also brings up a question as to whether Jon Jones is a major draw or was it the rivalry that stoked fans to purchase the PPV.
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