The debut of the Pro Fighters League: Daytona drew 291,000 viewers on Friday night per Nielsen via ShowBuzz Daily.
The 143-minute telecast drew a 0.06 rating in t he A18-49 demo.
Under the World Series of Fighting name, the promotion last drew over 291,000 viewers on NBCSN at WSOF 10 when it garnered 365,000 viewers. Its last event, WSOF 34, it drew 951,000 viewers when it appeared on NBC.
The main event for PFL featured Jon Fitch and Brian Foster with Fitch winning via submission.
The event took place at NASCAR’s Daytona International Speedway. The race was cancelled due to rain and the fights were moved up as a result. However, there were reports of issues with the mat and one has to wonder if the fights should have gone on due to the conditions.
Payout Perspective:
An inauspicious start to the new PFL. There were only 4 fights on the card and that may have been good due to the weather. Frankly, I thought the event took place on Saturday and not Friday night. The lack of promotion and notice for the PFL is concerning as you would think that a debut would come with more fanfare. NASCAR did promote the event but I wonder if there was enough buzz for the event.
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