MMA Fighting reports that Bellator 180 Saturday drew 901,000 viewers across two networks: Spike TV and CMT. The event aired prior to Bellator: NYC, the company second-ever PPV. According to Nielsen Spike TV drew 758,000 viewers and another 143,000 viewers on CMT.
Here’s a question: How many of those 143,000 viewers were converted to buy the PPV?
The televised event featured Phil Davis and Ryan Bader in the main event of Bellator 180. The main event peaked at 1.1 million over the two networks. Yes, I do not know what that means either. According to the MMA Fighting report written by Dave Meltzer, the company sent out the information via press release.
The article notes that Bellator was trending on twitter and received 200,000 google searches Saturday night.
Payout Perspective:
I have been traveling so I’m not sure if MMA Payout received the release. Usually when there is big news regarding ratings I am not on the “preferred” media list to receive this info. I guess that this is news except why did Viacom show this across two networks and then report the ratings as one? We all know for folks that are interested in ratings, you will be looking at one rating and not whether it was aired on two networks. So to report the 901K number seems a little weird since a rating for each network cannot be provided in the press release. If you were to just look at the headline, you’d think that the 901K was on one network and think it was good. We’ll see once all the info comes out.
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