Immediately after the Canelo-Chavez fight Saturday night, it was announced that Alvarez would face Gennady Golovkin in September. Obviously, what looked like an impromptu faceoff was planned well-ahead of time with the belief Canelo would win.
For those that watched the event, Canelo easily handled Chavez and won by unanimous decision. GGG was in attendance and in the post-fight interview included the “call out” for GGG. Golovkin even had an entrance to announce the fight.
The fight is scheduled for Mexican Independence Day, September 16, 2017. The venue has not been announced.
Notably, Dana White claims that September 16th was the targeted date for the anticipated Floyd Mayweather-Conor McGregor boxing match.
Payout Perspective:
The post-fight announcement helped build on the momentum of Canelo and had people looking forward to September. It was a very good strategy to build on the star power. Oftentimes, fans are left wondering what’s next for the fight and whether, or if, a fight can be brokered between promoters and fighters (e.g. Mayweather-McGregor). Here, the sides were able to come together to an agreement prior to the Canelo-Chavez fight. Obviously, a gamble if Chavez would have put together some sort of interesting fight, or even won. GGG and Canelo’s sides had been eyeing a fight for some time so this likely took some time to put together.
We discussed whether there was another big boxing PPV star last week, and this fall’s fight could elevate both GGG and Canelo. This fight is likely to draw the benchmark 1 million PPV buys based on the star power and amount of fans that have longed for this bout.
Leave a Reply