Scott Coker revealed on The MMA Hour with Ariel Helwani that Bellator:NYC, the company’s second PPV will be priced at $49.99 HD.
It is the company’s second stab at having its product on PPV and is headlined by a grudge match between Chael Sonnen and Wanderlei Silva. Also, Fedor Emelianenko will face Matt Mitrione in the co-main event of the show. Bellator 120, the company’s first PPV, had a price point of $30-$45 depending on the satellite or cable company.
Similarly, despite the announcement of the suggested retail price of $49.99, a provider may raise the price.
For those wondering, the UFC will have a PPV on June 3rd, UFC 212 featuring Jose Aldo taking on Max Holloway. The day after Bellator:NYC on June 24th, the UFC is having a Fight Night the day after on FS1.
Payout Perspective:
With the UFC PPV’s priced at $59.99 HD, having its PPV $10 less is advantageous for those that are not huge followers of the Bellator product. While there are hardcore MMA fans that would purchase the event no matter what the cost, the $49.99 price point is something of a price break for those on the fence about spending more money on PPV.
Should be good.
I’ll watch it, if only to support the sport.
I hope they have a successful event all around. Very happy to see Bellator expanding and gaining more talent.
I like that they are doing another Saturday show, they might get hurt by being close to International Fight Week which could very well have Cornier-Jones 2 & Bisping-GSP 2 weeks later. They might be on different monthly cable bills which will help.