A report from the CBS affiliate in Las Vegas states that the UFC is considering a naming rights deal with the new arena being built near the New York, New York.
It is proposed that the arena owned by AEG and MGM will be the home to a future National Hockey League team. It will host UFC 200 this July as well as host concerts and other events.
Naming rights for the arena are still up in the air but the report states that a decision could be made “in the next two weeks.” Note, that the report was somewhat unclear whether a naming rights deal would be confirmed in the next two weeks or whether the UFC would decide on making an offer in the next two weeks.
Payout Perspective:
Would the return on investment make sense for the company? There are a lot of studies out there that conclude that naming rights do not have a direct impact on profitability or brand equity. The UFC is determining if the naming rights deal makes financial sense. Assuming an NHL team is awarded to Las Vegas, the UFC name would be mentioned each time the team plays in the arena. Also, it would be the home to all UFC events in Vegas. Would the local company see the investment in naming rights a contribution to the business community and a sign of goodwill?
Dumb idea.
But was I under a rock? When did MMA get legalized in NY?
@ Joe, did you read the article? It’s in Las Vegas, they have the new york new york there.
More insolence from the most overrated mma promotion in history.
@Joe – New York, New York Hotel in Las Vegas.
Usually this isn’t a good idea, but for the UFC it may work.
Lol.
I didn’t think of the hotel when I read it. Thanks for letting me know.
It makes more sense now but it’s still very unnecessary. Unless they get a great deal they might as well just do other forms of marketing. The ROI on naming rights is difficult to track.