MMA Payout has learned that the second episode of TUF from last Wednesday drew an increase of 60% from its initial live airing according to Nielsen sources. The DVR +3 ratings was up to 740,000 viewers last week.
The increase in DVR viewership is up from the first episode’s DVR increase. It was up 15% from last spring’s second episode which received 646,000 viewers.
TUF 22 Ratings | ||
Live +SD | DVR +3 | |
Episode 1 | 622,000 | 902,000 |
Episode 2 | 463,000 | 740,000 |
Payout Perspective:
Small steps, but the adjusted viewership from DVR watching is now better than last season’s average (821,000). However, it still trails last fall’s TUF 20 in DVR viewership (888,000 through 2 episodes). It’s still too early to tell if the McGregor-Faber pairing is helping ratings.
mmaguru says
Are such ratings available for the Bellator event? I would be interested to see if the DVR ratings made any more of an impact on the low ratings the event enjoyed.
Duh says
Bellator’s ratings weren’t low. They were decent. Could have been a lot better but it still wasn’t a disaster. The UFC and Bellator have similar ratings and my guess is that both companies share most of their viewers. Except for the fact that Bellator is a lot more fighter-friendly and doesn’t hype its events to ridiculous proportions, there is hardly any difference between Bellator and the UFC as far as the quality of fights is concerned.
I could be wrong but I expect to see similar ratings for the UFC’s next events. The only way for an organizer to boost its ratings these days is to hold special events. Kimbo vs Sham drew over 2 million viewers but Bellator’s normal events rarely draw that many viewers. The same goes for the UFC.
I suppose viewers are bored and want something new. Can’t blame them. Whenever I see a fight, I get so bored I don’t side with either fighter. I don’t even bother watching it all the way through. It’s incredibly boring.
d says
Yet you are trolling on a mma website. Kind of strange for someone who gets so bored watching mma.