Eric Winter named UFC Fight Pass exec

The UFC announced that former Yahoo and Rivals.com executive Eric Winter has been named Senior Vice President and General Manager of UFC Fight Pass.  Winter will oversee and manage the global expansion of UFC Fight Pass according to a UFC press release.

In addition, Winter will oversee exclusive content for the over the top platform.  Winter will work with Executive Vice President and Chief Content Officer Marshall Zelaznik and Executive Vice President of Operations and Production Craig Bosari.

Winter via UFC press release:

“UFC is not only the leader in the sport of mixed martial arts, but it is a leader in the area of programming and content distribution. I am thrilled to join UFC and build key partnerships that will ensure UFC FIGHT PASS is the premier destination for fight fans around the world.”

More on Winter’s background:

Previously, Winter led the unprecedented development of the Yahoo-owned Rivals.com, revolutionizing college football and basketball recruiting and the coverage of elite student-athletes. Overseeing a staff of 360 writers, editors, videographers and technologists, Winter transformed Rivals.com into the premier digital community featuring the most sought-out prospects and created the nation’s premier football camp series, showcasing the best athletes from across the country.

Prior to Rivals.com, Winter worked for Yahoo! Sports where he was the co-head of the global partnership team.  He first established relationships with the UFC when he worked for DirecTV where he led the PPV events marketing team in promoting UFC and Pride PPVs.

Payout Perspective:

It appears that Winter may spearhead a growth period for UFC Fight Pass.  We shall see if that means expansion in new global territories, acquisition and/or development of new content for the platform or both.