Updated ratings for Bellator 138 are in and as expected the ratings have gone up from its initial ratings yesterday. Notably, the Friday telecast peaked at 2.4 million viewers at 11:53pm ET during the main event.
Additionally, the fight between Slice and Shamrock drew 2.3 million viewers alone for the 3 minutes it lasted (11:51-11:54pmET). In addition the replay immediately after the event drew an additional 339,000 viewers. The next day, another replay on Saturday, June 20th drew 428,000 viewers.
The overall live telecast from 9-12:03pm drew 1.6 million viewers.
A ratings breakdown of some of the fights from Friday (live) are as follows:
Pitbull-Weichel- 1.9 million viewers
Lashley-Charles- 1.8 million viewers
Straus-Corrales – 1.3 million viewers
Chandler-Campos – 1.1 million viewers
Slice-Shamrock – 2.3 million viewers
In comparison, here is the breakdown (in order) of the fights for Bellator 131 last November:
King Mo-Joe Vedepo – 1.1 million viewers
Mike Richman-Nam Phan – 1.1 million viewers
Joe Schilling-Melvin Manhoef – 1.6 million viewers
AJ Matthews-Kyle Bolt – 1.3 million viewers
Will Brooks-Michael Chandler – 1.3 million viewers
Tito Ortiz-Stephan Bonnar – 1.9 million viewers
Payout Perspective:
Viewership is up for Bellator’s second “tent pole” event. The replays drew a modest audience as Saturday night’s replay went up against PBC on NBC as well as US Open Golf. Still, the average viewership for fight are positive. The DVR viewership should increase these numbers even more.
d says
Wow. 2.4m peak without dvr in the Summer on Spike. Very impressive.
PBC will never hit those marks on Spike.
Diego says
Looks like Aldo might be injured. If true that absolutely sucks. Guys need to be better in training. You can’t run a promotion where the lineup for any given card becomes a crap-shoot.
http://mmajunkie.com/2015/06/jose-aldo-injured-questionable-for-ufc-189-bout-with-conor-mcgregor
joe says
I dunno, Diego..
According to D Aldo isn’t hurt and is ready to defend his belt. Are you sure about your sources? /sarcasm
Chris says
different sports and different training but thats where boxing is so much better than mma.
When a boxing match is made 95 percent of the time the fight happens.
in mma because you have to train grappling thats where the injuries happen, knees, leg injuries.
Boxing you run, do mitt work and you do sparring, you dont get hurt unless you have bad hands and break them.
mma becomes so frustrating when you pump money into promoting a card and everyone gets excited and then fighter gets hurt two weeks out.
d says
Hey Joe, I know you are a fruitcake and all, but I didn’t say that definitively. I said I read his twitter and nothing was reported. He may be injured and the fight might get bumped a few months at worst. According to you the fight will never go down because of a rib injury. Goes to show what kind of moron you are.
saldathief says
D is a desperate dude! bahahahahahah
d says
Saldaqueer!!!
joe says
D,
When did I say the fight would never happen ?
This might be a blessing in disguise.
Hold Aldo out til the Brazil card. Have him and Ronda defending on the same card and that’s 2.5mm PPV buys easy
d says
Your exact quote:
“I’m not saying that the card would lose money, I’m just saying that to justify the doubling or tripling of the advertising budget they gotta pull a much bigger number than 1mm PPV buys.
It might not even matter, thouhn. Apparently Jose Aldo is hurt”.
What else would you be implying when saying “it might not matter…Jose Aldo is hurt”.?
The truth is you really don’t understand this business. If the UFC were to have that fight in Brazil, the ppv number would go down considerably from what they would draw in Vegas. Anytime they have fights abroad the ppv numbers are lower for equally billed events.
This may be a blessing in disguise I agree, but only because it gives them more time to hype the fight, because truth be told, if it doesn’t go down in a few weeks, it will in a few months.
joe says
d,
I wasn’t implying anything. I was saying that Jose is hurt and might not fight at 189.
You’re so defensive, Dorothy.
Logical says
Amazing! Much better than what the UFC is doing nowadays, not only does it beat UFC FS1 numbers it also beats some UFC on FOX numbers–which is insane considering they are on basic cable and equaling or beating some UFC events that happened on Network TV.
This goes to show that fans are burned out with the UFC product and its crappy production values and are looking for ANYTHING different, even if it is a lesser product–it was a fun event.
d says
Joe, you were clearly were implying the fight wouldn’t go down or else you wouldn’t have said “it might not matter”. By saying that you are insinuating that the amount of money you are investing into this fight is irrelevant because the fight won’t go down.
You need to use some douche, you vagina.
d says
Logical, McGregor’s fight with Siver on FS1 was bigger and the Bellator fight didn’t beat any of the UFC on FOX shows.
saldathief says
bahahah D for Dorothy!! Aldo can’t pass the Nevada drug test and is stalling!!!
d says
Saldaretard
Combo says
MMA doing well.