Sports TV ratings reports that last night’s PBC on NBC event Saturday night drew an overnight rating of 1.86. Per Television By Numbers, it drew 2.38M viewers and a 3 share. It is a 4% decrease from April’s prime time event on NBC and 26% down from the debut in March.
The show increased every half hour in “metered-market” households and peaked at 2.56 from 10:30-11pm ET for the end of the Porter-Broner fight per NBC Sports.
The top households for the event Saturday night were: 1) Cincinnati, 4.1 rating/8 share, 2) Oklahoma City, 3.4/6 and 3) New Orleans, 3.
PBC Ratings on NBC
Thurman-Guerrero: March 7th 3.28M viewers
Garcia-Peterson: April 11th 2.9M viewers
Dirrell-DeGale: May 23rd 1.41M viewers (via Sports Business Journal) (note: afternoon start on network)
Porter-Broner: June 20th, 2.38M viewers
Per TV By Numbers, it came second in its time slot to CBS’ NCIS New Orleans in terms of overall viewers in the adult 18-49 demo as it drew 3.43M viewers. Also, PBC tied ABC’s offering of “In an Instant,” with 2.38M viewers. Notably, US Open golf coverage on Fox aired from 8-10pm ET overlapping with PBC and drew 4.12M viewers.
Payout Perspective:
Cincinnati is the hometown for Broner so it makes sense that it would be the top market for Saturday night’s event. With another event on CBS Sunday, PBC is starting to show a little wear with all of its events as the viewership numbers are down from its initial huge opening. Still, the fact is that boxing ratings are still strong overall. MMA Payout will keep you posted.
HAHAHAHAHA!!!! Shit numbers!! This is what always happens, the numbers begin to decline gradually until they settle in. I’m guessing PBC’s numbers will eventually settle in for their NBC primetime shows around the low 2ms. Now with the hedgefund taking a hit, I don’t see this going much more than a year and a half before they completely lose 500m and PBC’s name is worth as much as the XFL’s.
I’m dying to see the Bellator 138 numbers. How come the MMA info never comes out as quick?
I think it’s gonna be a big draw
“PBC is starting to show a little wear with all of its events as the viewership numbers are down from its initial huge opening.”
It’s not the amount of events, it’s just like the first couple of UFC on FOX events, there is “have to see it” kind of feel and now that is gone and we will sell where they settle out.
Joe,
The reason the Bellator numbers are not out is because on weekends, only broadcast networks get their ratings released the next day. So if there is ever a UFC on FOX card you will see initial ratings on Sunday but for cable networks the Friday ratings come out Monday and Saturday and Sunday ratings come out Tuesday after the weekend.
After this many shows on network and in prime time, it is very obvious that boxing can not put up big numbers that they require to get a big network deal with boxers other than the ppv stars and they will never fight on free tv. I know Haymon & his investors will be as patient as possible, but what would possibly send these numbers to a drastic improvement? The NFL season? Doubt it. Slight bump, nothing more. The math isn’t there for this to succeed. The events cost too much for the ratings they are bringing in.
Same numbers as shitty UFC on FOX for summer. Actually much better LOL
Joe, the MMA numbers come out just as fast, it’s just the Kimbo-Shamrock fight was on cable and the Porter-Broner numbers come out faster because they are on network TV.
The NBC final numbers will slightly change on Monday, just like the UFC’s does on Fox.
The Spike numbers will be out on Monday or Tuesday.
There is no conspiracy, these are released by TV rating websites, they don’t care if Boxing or MMA outdraw each other.
Pink Pig aka Sampson, delusions of grandeur. The rating is only slightly higher than the low profile Summer shows the UFC has put on with D level headliners as opposed to what PBC attempted to do with the alleged future savior of the sport who loses every time he fights a good opponent. Not to mention the UFC’s on FOX cost a fraction of what PBC’s do in overhead and of course the fact that UFC actually has a deal in place that pays them, while PBC desperately attempts to become what the UFC is on tv.
I wouldn’t be surprised at all if the Shamrock-Kimbo Slice fight beat this turdburger.
Nice try retard.
Thanks for the info guys. I wasn’t worried about it being a conspiracy or anything. I’m excited for it cause I think it might out draw UFC. It’ll be good for competition.
Joe, let me know when they do 5.7m avg viewers.
One thing I’m sure PBC are pissed because Broner lost, when he was at 135, everybody talked about him being the net Floyd Mayweather but since jumping up in weight, he’s looked mediocre at best.
The guy has a big personality but Mayweather knows how to play the game the right way, he might gamble millions but he isn’t literally burning money like Broner has done, because the bills weren’t all 100’s
Boxing is still bigger than MMA, UFC has no stars and their fighters get paid peanuts.
These numbers are so preliminary they almost mean nothing. they just give you a an idea of what the overall number will be later iin the week. average numbers always go up 400k and the peak numbers are 500k to 1 million higher. Its probably going to do a 2.9 million average and a 3.4 million peak. the 18-49 demos also increased by at times triple from their previous broadcast. thats impressive unless i’m reading that demo wrong. I’ll wait for the final tally’s.
fyi, broner mad 1.3 million this fight and porter 1 million. these guys are making more than mma heavyweights. lol
Fightbusiness,
You should only compare primetime to primetime shows. If the demo was tripled it’s only because the last show on NBC was in the afternoon and must have done really poor because this event did 0.7 in the 18-49 demo.
But the overnight 18-49 demo for the first primetime NBC show was a 1.0, the overnight 18-49 demo for the second primetime NBC show was a 0.9, and now the overnight 18-49 demo for the third primetime show was a 0.7.
james- i misread that demo. my bad.
lol at Broner being the savior of boxing. The PBC fight cards have been the equivalent of the level of UFC on Fox shows. These aren’t Canelo, Cotto, GGG or Klitschko type guys fighting on free TV, let alone Pacquiao or Mayweather. The UFC needed to put Cain in a huge fight and then one of their other biggest draws (Chael Sonnen) to get their biggest numbers. Lyoto Machida’s last fight on FOX did worse than Broner’s lol And Machida was a former PPV headliner
“Boxing is still bigger than MMA, UFC has no stars and their fighters get paid peanuts.”
HAHAHA!! Sounds like frustration coming out from PBC’s miserable numbers.
Truth is MMA is bigger, has far more stars and although the headliners are somewhat underpaid, they won’t go out of business like PBC from drastically overpaying their fighters.
“These numbers are so preliminary they almost mean nothing. they just give you a an idea of what the overall number will be later iin the week. average numbers always go up 400k and the peak numbers are 500k to 1 million higher. Its probably going to do a 2.9 million average and a 3.4 million peak. the 18-49 demos also increased by at times triple from their previous broadcast. thats impressive unless i’m reading that demo wrong. I’ll wait for the final tally’s.”
Enter the retard attempting to spin the numbers. These are more than an idea, they usually only go up a little, they almost never go up 1m higher. You are exaggerating what it will increase. And yes, as James pointed out you can’t read. The numbers are gradually going down just like they did with the UFC only difference being the UFC put up much bigger numbers to start and PBC will still continue to descend.
“fyi, broner mad 1.3 million this fight and porter 1 million. these guys are making more than mma heavyweights. lol”
Yeah, and the bouts are taking in massive losses. Just because the UFC isn’t idiotic like PBC, doesn’t mean PBC’s fights are more successful. How much money are boxers like Broner going to make in the long run when no one watches their fights because their promotions go belly up? By the way, those two make more than hw boxers too.
Yea MMA is bigger on D’s x box haha haha what an idiot. Get ready for shitty ufc ppv numbers to come out bahahha
Sal ranting incoherently again. Time to take your meds nut job.
“Joe, let me know when they do 5.7m avg viewers.” – d
You want people to let you know when PBC does 5.7m average or when boxing does 5.7m avg? Because I dont expect PBC to do that unless a major major event happens but boxing has already done that before.
Ali-Shavers did 70m viewers back in the day. Plenty of boxing fights did crazy number back in the day even up to the 90s.
Funny thing about this is that the UFC cannot average 5.7m viewers. Doesnt matter who they throw at us, it will never hit that number ever again.
Canelo-Cotto would do over 10m viewers.
Brock-Fedor would not.
“Truth is MMA is bigger…”-d
How is it bigger? Every way you look at it boxing beats mma in every aspect.
4.4m ppvs for a single ppv which possibly will outsell all 13 UFC ppvs combined this year.
The fighters all get paid more in boxing than they do in the UFC.
Take the 50 highest paid MMA fighters and the 50 highest paid boxers right now and compare them. The guy who gets the 50th highest boxing paid figures is making more than the 10th highest guy in MMA.
Boxing is on the big networks. FOX is not considered one of the majors but just outside of it. The Major networks are NBC, CBS, and ABC. FOX is the IBF of network TV.
Soon as you got those colorful peacock feathers behind your logo with Al Michaels talking about your sport, then come talk to us.
Soon as you put 80,000 asses into Wembley Stadium come talk to us.
Soon as you fill Azteca Stadium with 137k ppl. Come talk to us
As soon as ppl realize that the sport isnt actually called UFC but is actually MMA, come talk to us.
Victory.
By the way this is the 3rd pbc card on nbc primetime. The 3rd ufc on fox got 2.25m and the 4th ufc on fox got 2.36m. Uh oh……… Boxing wins again?
Victory pt. 2
MMA has never had an event as big as boxing has. Boxing is a classy professional sport compared to the human cock fighting hug fest that is UFC. Martial arts is an art, UFC is a joke to martial arts.
Up and coming boxers are getting more exposure with this pbc…boxers like errol spence who got accolades from boxing trainers as one of boxings prospects are allowed to showcase theyre talent on tv…unlike veteran boxers…so this pbc would probably produce a lot of name fighters…..
MMA has big stars just like boxing does, lets see there Is Kimbo Slice and a a a Rousey and then there is hmmmm let me think hmmmm oh yea Brock Lesner and there are a lot more its just not important to mention them. bahahahahhahaha Yea big stars that are novelties at best. hahahahahah
Oh wait I forgot Tito Ortiz has a new fight bahahahhaha
HAHAHA!!! The Gayest has to go back over 40 years for boxing numbers!!! What a freak!
Nearly all of the stats the Gayest provided were false anyway.
MMA has taken over and he is self destructing.
Man this must be driving Fag Fan aka Sampson crazy that PBC is failing miserably and the UFC on FOX numbers are much better. Haha. Bellator probably beat that shit show from Saturday.
Sal ranting incoherently again.
D cant name any mma stars hahaha
I don’t have to name them, their ppvs speak for themselves. Every boxing star is either old, can’t sell a ppv on their own or is an overrated fraud(like Canelo) that gets gifted decisions and will lose when he faces a strong challenge. Hahaha.
didnt Sal and Fight Business and Tops diss the UFC over their first show numbers going down and down and down?
Whats that Sal, Tops and Fight Business? I dont hear you saying the same thing about PBC?
also whats this shit? http://sports.yahoo.com/blogs/boxing/pbc-waddell-reed-231414434.html
4.6 million ppv buys, mayweather earned 220 million and pac 150 million. can you honestly believe there are still fringe elements debating that mma is more popular. lol.
notice how the “massively” popular weidmans ppv numbers have yet to be released. if his ppv ha done 1 million wouldnt meltzer have disclosed that by now.
@Chris PBC is still in the millions on NBC, it is a new format and has a way to go. Only a fuck stick would compare a 3rd rate boxing promotion to the ufc which is the only real mma promotion. Lets compare wso to pbc!!!!. You guys are pulling your peckers. And what ppv numbers D????? you mean the shit ones that never get released? or the shit gates? Or the shit attendance that is comped heavily? You guys aren’t even qualified to be amateurs. You dont have a clue! And UFC 189 isnt even sold out yet, oh boy what a big show bahahahahahah
Fagbusiness in full spin mode with his exaggerated numbers clinging to 1 fight that will never happen again. HAHAHA!
We can already see clearly that mma has eclipsed boxing from the fact that their ratings, ppvs, merchandising deals are all better and boxing fans dedicate themselves to trolling mma websites.
Look at Sal now trying to spin these shit numbers. The numbers are below where the UFC was at when they first started on FOX. They have already clearly started to decline and you were trashing the UFC’s numbers back then when they were bigger than PBC’s openers. Now, Sal the retard is attempting to claim PBC is a 3rd rate promotion. HAHA! Maybe compared to the UFC they are but not compared to other boxing promotions. PBC has more money than all major boxing promotions combined. HAHAHA!
Talk about shit gate numbers- then discuss PBC’s attendance and gate numbers which are below awful. UFC on FOX gate numbers are way better than PBC and they have a fraction of the overhead.
Also, there are a few hundred tickets left for 189, it will probably be sold out by the end of the week.
You idiots have no clue of what you speak, these numbers are really good and as for the UFC they’re tanking, you MMA fan boys always try to say something stupid but have no clue of you speak, you damn sheeple. Do you realize that they went up against two other boxing shows that were telecast at the same time and also gold on fox, the ratings for the UFC and bellator don’t come close but might with Kimbo vs shamrock only cause it was a circus show
Golf*
LMAO US Open golf just did 4.12 million and doubled the PBC figure, they also won the 18-49 demo, which means Golf over Boxing and MMA.
Seriously enough with this ratings nonsense, MMA & Boxing are both niche sports, who sometimes do decent numbers.
Hahahaha crying chris is back ufc must really be in trouble hahaha…ive been in mmapayout since 2009 or 2010 since kelsey was editor…and now i can see that there are more boxing articles written here now than ever before…which reflects whats happening in combat sports…ufc declining,strikeforce and other promotion no longer there…so of course less mma news….
And in the meantime boxing just got a record ppv,frequent pbc on tv,3 big promoters and new ones all promoting theyre future stars…so more names starting to get noticed..
boxing talents promoted by diff promoters and diff networks
Top rank pacman,terrence crawford,rios,bradley (hbo)
Golden boy canelo(hbo),santa cruz,mares,ortiz
Roc nation ward,cotto(hbo)
Haymon wilder(showtime),khan,thurman,broner,garcia,errol spence(tmt),maidana,guerero,etc(nbc,espn,spike)
Lots of promoters…each trying to promote theyre fighter… lots of networks means more views and exposure….
LOL now you cant compare UFC to PBC? Funny, we can pull up the articles on this site with all you shitting on UFC and laughing and comparing UFC to PBC.
But now that PBC keeps going down and down now you cant compare them?
And for the record u can go back and look I said from the start they will settle in around same as UFC, base is like 2.4-3 mill. Bigger names will do more but the base for combat sports on network is in that 2-3 mill range.
I dont think those are bad numbers and I want free fights on tv I just find it funny you all come here to hate on UFC but then as soon as PBC doesnt do as well you are so quick to spin it and distance them from UFC.
I agree with duck, boxing/mma are niche, boxing more than UFC cause its been around longer and has super mega stars Manny/Floyd can go mainstream for a fight like we saw.
Other than them though lets be honest, GGG, Canelo, Ronda, Jones etc, they are basically same.
The UFC should be tripling PBC on network tv and it isnt even close to! lets compare Bellator to HBO, lets compare Shamrock fighting or whatever the fuck its called to showtime boxing. You guys like to pick and chose its laughable. So here we go again Boxing will double the lame UFC again in 2015 in ppv. Just like it did last year. Maybe Rousey will have one big fight in 15 there is nothing else. How fucking pathetic!!!! Have fun defending a bunch of lying sacks of shit that have lame content, super lame numbers and treat fighters like slaves. Kimbo breaks all the bellator records bahahahahaha what a sport, what a bunch of clown fans!
Sadaqueer…….mmapayout’s retarded drunken uncle. He makes zero sense.
Tops, that isn’t a reflection of the sport of boxing. It is a reflection of the fact that mma vs boxing articles draw interest.
Just because you throw a shit load of money into something, doesn’t mean it will work. The only thing boxing has proven is a draw is Mayweather/Pacquaio ppv’s and HBO boxing a few times a year. That’s it.
Some icing on the cake is the fact that Bellator just beat every PBC aired on Spike.
you know, I check this website often to see the business end of both mma and boxing since I am a fan of both, admittedly a bigger fan of boxing but mma is #2. “D”…..you seem absolutely obsessed with going after boxing in a highly negative way…why? Why so against the sport? Does the sport “offend” you? Why? And good for Bellator doing so well in the ratings, MMA needs more promotions than the traditional one that has resulted in a monopoly. And those numbers have even outdone all recent UFC cards on Fox, FS1, FX and all the prelims as well. Proof that in MMA, a name and “star factor” are more important for ratings, ppv sales, live gates, than actual skills. And I read what you wrote on another recent article as well, seems to me that PBC maxing out at 2.56 million on ratings measured the day after without DVR and other factors in is a good #….that has outdone any show on HBO or Showtime this year. Be more positive there guy….you are far too negative.
More promoters is good for the sport,more networks is goof for the sport…each of them putting theyre product out there(fighters) creating stars….just imagine the time and money pride spent in building theyre stars..when they closed shop theyre fighters still had theyre names and people tuned in to see pride vs ufc..strikeforce spent money and also had fighters and made them stars…
Now boxing is doing that with more promoters,jay z investing money,haymon investing money and now forcing top rank golden boy hbo and showtime to invest more money…creating a bigger industry…this is just u.s. market and they recruit fighters from diff promoters from other countries…..ex haymon just recruited the youngest former world champ from the philippines sonsona
Good i mean
More promoters/networks isn’t good for the sport when they lose money and are destined to fail. They aren’t creating stars because as we can see the ratings are not improving, they are declining. Your analogy with the Pride/Strikeforce stars is incoherent- what point are you attempting to make? Are you implying those match ups lead to better ratings? They made no difference because the UFC as a banner promotion carried much more of a name.
You aren’t very familiar with how business works. First off, Al Haymon is investing zero dollars- his hedge fund which is falling apart is and the ratings they expected to achieve are coming up very short. Also, more importantly- again, investing that type of money does not create a bigger industry, it creates a bigger bubble. PBC has no rational strategic way to turn a profit. Their goal was to tap into an untapped audience and it isn’t appearing.
The global market helps supplement boxing promotions, but if you fail in the US, you go away pretty quickly.
Pac never had this many views on u.s. Tv that errol spence just had…i see a lot of name fighters coming from pbc…hahahaha
You didn’t read anything I said and you are an idiot.
Pacman had about 350 k ppv vs morales,barrera who were more popular than he was at the time…he probably had 30 or more fights by then….unlike errol spence with 16 fights getting mainstream tv exposure already!! more boxing stars emerging from all the promotions…hahahaha
Its really good mmapayout is placing more news on combat sports specifically boxing.were its global,big money for fighters its worth talking about unlike the cheapie reebok deal hahahahaha….in the coming days and months more boxing news hahahaha
Tops in desperation mode. The apocalypse is coming when Mayweather retires. HAHAHA!!!
D” you didnt read anything i said” hahahaha……hilarious! I hurt d’s feelings sniff sniff sniff
https://www.yahoo.com/tv/s/pbc-boost-boxing-getting-fighters-ring-more-210952517–spt.html. …… as i was saying building future ppv stars by more tv exposure
I could care less if you read it or not, my point was that you are an idiot who was attempting to contradict what I stated without reading it. It just makes you look like an incoherent moron.
HAHAHA!! He uses dated article’s predictions/analysis after we are already seeing the results which fall flat and don’t present the exposure expected. HBO is outdrawing PBC. The untapped audience doesn’t exist dummy.
Go investigate what a financial bubble is, you retard.
Just a a few points:
1. Peak to Peak (last hour of the broadcast) the numbers are very good. In fact grew versus the last bout. Have to remember the average is not indicative of the peaks given 1.) Golf 2.) Terrible lead in (look at the rating in front of it).
2. TV advertisers care about 18-49 and peak reach. Love or hate Broner he brings in a young audience and it showed in the 30 minute builds across the last hour.
3. Why all the hate between boxing and MMA? Truth is I would like to see all combat sports successful as I’m a fan of both. Boxing staying relevant is good for MMA and MMA growing is good.
4. PBC working or not working will be depend on
a. Ad rates (seems to be getting better, more commercials)
b. Consistency of ratings
Networks need filler guys. They are loosing relevance and a 2.6HH rating at peak on a Saturday night and these guys are doing back flips. There reruns aren’t drawing in peak LIVE viewers that are 18-49 only sports do that. Total Household viewers DOES NOT MATTER. It’s 18-49 Live and C+3 that advertisers care about.
5. Both the UFC and PBC are in line for rights deal increases. UFC will get a big kicker in 2019. PBC will get something, wether the model works for them who knows but these ratings are good enough for a network to pay.
SEE BELOW:
NBC Sports PR @NBCSportsPR Jun 21
The 2.56 peak half hour (10:30-11pm ET) for Porter’s unanimous decision over Broner topped by 8% the peak for 4/11 PBC on NBC show (2.38)