Spike TV has announced that its combat sports-branded Friday night now has a name. Per a press release it has named it “Friday Night Lights Out” with the first night under the new moniker starting March 13th.
Below is a portion of the Spike TV press release:
Spike TV has given combat sports fans a destination every Friday night with its action-packed Bellator MMA, “Premier Boxing Champions,” and Glory kickboxing. Now, Spike TV has given that destination a name – SPIKE’S FRIDAY NIGHT LIGHTS OUT.
Launching on Friday, March 13 at 9:00pm ET/PT with the debut of “Premier Boxing Champions,” Spike TV will package its hard-hitting roster of combat sports franchises under the FRIDAY NIGHT LIGHTS OUT banner.
Each FRIDAY NIGHT LIGHTS OUT live telecast on Spike TV will include special content including in-depth feature segments showcasing the fighters and their unique personal stories.
“With first-rate production values, engaging on-air personalities, and some of the most athletically-gifted and fearsome athletes in the world, FRIDAYNIGHT LIGHTS OUT on Spike TV is THE must-see home for sports fans on Fridays nights,” said Jon Slusser, Senior Vice President, Sports and Branded Entertainment.
On-air and digital spots for SPIKE’S FRIDAY NIGHT LIGHTS OUT sports block promoting the March 13 PBC event will begin during the “Bellator 133: Manhoef vs. Shlemenko” telecast on Friday, February 13 at 9:00pm ET/PT.
Payout Perspective:
Friday Night Lights Out should be an interesting programming experiment for Spike TV. Each sport (Bellator, Glory and PBC) should complement the other as it’s the hope that fans of one will give the other sport a try. It’s clear that Spike TV wants to give this night a chance by building it out with production as well. We will see what the product looks like March 13th.
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