The July 12th PPV between Canelo Alvarez and Erislandy Lara will be shown in movie theaters as well as on Showtime PPV. In conjunction with Fathom Events, the Showtime/Golden Boy card will be in over 200 theaters across the country.
Fathom Events is the company that has worked with putting UFC PPV events in theaters in the past. Tickets in my area are going for $18 per ticket. It provides fans another option to ordering another $60 PPV.
Payout Perspective:
The move to put this PPV in theaters reflects an effort to promote Canelo Alvarez as the top star in its stable. Alvarez-Lara does not sound like a huge selling PPV event to the casual boxing fan despite the popularity of Alvarez. However, giving Alvarez as much exposure as possible is the likely reason for the extra investment. With more boxing PPVs this year, the theater option gives some fans an option in watching this fight.
Watched Canelo vs. Angulo at a theater and will also catch the Lara Fight.
This is an even money fight. Real high level stuff!