MMA Payout has learned from Fox sources that the 11th episode of TUF Nations: Canada vs. Australia scored an average viewership of 267,000 viewers. The overnight rating from this past Wednesday was the best overall rating on either FS1 or FS2 for that day.
TUF Nations was the most watched show on FS1 last Wednesday.
The 11th episode shows an increase from its 195,000 average viewership of the week prior. It is the best episode rating since Episode 4 which registered 384,000 viewers.
TUF Nations: Australia vs. Canada
Episode 1: 371,000 viewers
Episode 2: 253,000 viewers
Episode 3: 107,000 viewers
Episode 4: 384,000 viewers
Episode 5: 187,000 viewers
Episode 6: 78,000 viewers
Episode 7: 161,000 viewers
Episode 8: 202,000 viewers
Episode 9: 220,00 viewers
Episode 10: 195,000 viewers
Episode 11: 267,000 viewers
Payout Perspective:
Wednesday’s episode featured the exit of Tyler Manawaroa as he lost a decision to Elias Thodorou. Thodorou now moves on to the Middleweight Final. Manawaroa was the fighter that would have been precluded from competing in the UFC due to his racially insensitive Instagram posting. So, it would have been odd if he would have made it to the Finale.
Those figures are equal to the figures I achieved when I was in charge of Fight Club on Eurosport for the Danish viewers – we are about five million people in Denmark.
The US is HUGE compared to Denmark so without going into any details I think it is safe to say that the above figures are not acceptable AT ALL!
TUF needs a serious make-over or it will be even more obscure in the (near) future! Zuffa is one of the only companies in the world who thinks that you can introduce a product/concept in the year 2005 and run it for almost ten years with only MINOR changes – imagine any other company doing that?!
Larsenator,
Just to play devil’s advocate – if the show was the highest rated on the network, isn’t that enough to keep it on the air? Assuming of course that the network stays on the air.
Not necessarily: If a carrier has a broadcaster which does not perform very well / attract viewers (enabling ROI on marketing) they will be removed and/or replaced.
I figured. So it’s like being on the upper deck of the Titanic. You might keep your feet dry for longer, but you’re going down anyway.