Television By Numbers reports the overnight ratings for UFC on Fox 10 on Saturday night. The 10th show on Fox scored an overall viewership of 2.55 million with an average of 1.1 million viewers in the 18-49 demographic.
The event which aired in primetime on the east coast slated from 8:00-10:00pm also had about a half hour overrun which is not equated in this rating. UFC on Fox 10 won the overnight ratings battle among the networks.
Saturday night network television was not too competitive as the UFC went up against reruns of Mike and Molly, Two and a Half men and NCIS on CBS, a children’s movie, “Flushed Away” on ABC and a Shaun White special in preparation for the Olympics on NBC.
List of UFC on FOX overnight ratings:
– UFC on FOX 1: 5.7 million average viewers, 3.1 rating in the A18-49 demo. (Q4 2011).
– UFC on FOX 2: 4.57 million average viewers, 2.2 rating in the A18-49 demo. (Q1 2012)
– UFC on FOX 3: 2.25 million average viewers, 1.0 rating in the A18-49 demo. (Q2 2012)
– UFC on FOX 4: 2.36 million average viewers, 0.9 rating in the A18-49 demo. (Q3 2012)
– UFC on FOX 5: 3.41 million average viewers, 1.6 rating in the A18-49 demo. (Q4 2012)
– UFC on FOX 6: 3.77 million average viewers, 1.7 rating in the A18-49 demo. (Q1 2013)
– UFC on FOX 7: 3.3 million average viewers, 1.6 rating in the A18-49 demo. (Q2 2013)
– UFC on FOX 8: 2.08 million average viewers, 0.9 rating in the A18-49 demo. (Q3 2013)
– UFC on FOX 9: 2.41 million average viewers, 1.0 rating in the A18-49 demo. (Q4 2013)
– UFC on FOX 10:2.55 million average viewers, 1.1 rating in the A18-49 demo. (Q1 2014)
Payout Perspective:
Despite a less than stellar card, the UFC chose the right night to run live programming on the network. The overnight numbers outdid the past two UFC on Fox live events. Notably, the last two Fox events featured Demetrious Johnson in the main event. But Benson Henderson, another Fox television favorite, this was the lowest rating for him in the main event (UFC on Fox 5, 3.41M/UFC on Fox 7, 3.3M)
MMA Payout will have more on the ratings as information comes out.
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