MMA Payout has learned from Spike TV sources that this past Friday’s showing of Bellator MMA Live (101) scored an average viewership of 649,000 viewers with its peak at 932,000 viewers.
The event airing from 9pm-11:08pm (PT) from Portland, Oregon featured Joe Warren as he defeated Nick Kirk. An immediate repeat of the event on Spike TV garnered 308,000 viewers for a total of at least 957,000 viewers watching Bellator 101.
Bellator 98 – 437,000 viewers
Bellator 99 – 660,000 viewers
Bellator 100 – 700,000 viewers
Bellator 101 – 649,000 viewers
Payout Perspective:
The ratings hit a season high for peak viewership with 932,000 viewers despite dipping to 649,000 viewers after its season high with Bellator 100. This season’s average is at 611,500 viewers.
Any ratings info for Glory 10 that aired this past Sunday on CBS Sports Network?
The actual event was on Saturday. Non-live tv premiere was on sunday.
Man i was really pulling for Tyson Jeffries the anti hero.great local kid.underrated for sure.
The bigger problem is the 18-49 ratings. 8:30pm cops (for B100, 101 not out yet) was 1.16MM with a 0.3 rating. B100 didn’t even crack the top 100 (law and order at 5am 799k 0,.2 rating). I tape it and fast forward thru all the BS, even some of the more boring fights. That said, as long as Viacom is happy you will see little change, more UFC retreads vs unknowns, very few top 30 fighters and not much change in ratings.
re: assassin. While some fights are newly minted prospects vs veterans, Bellator has quietly built a nice roster of talent in the lighter divisions. Bellator are experts and getting up and comers, and have a lot of fighters as good as the “top 30”. Watching their events, its easy to see most of the fighters there are “UFC level”. Some, like Chandler and Curran would be championship threats, but even your Cupcake Woodard’s and such would hang around the bottom third of the UFC.
Ratings will fluctuate with the notoriety of the card, but will slowly grow. Bellator feels like they’re poised to keep getting bigger.
“…bellator are experts AT* getting up and comers.”