MMA Payout has learned that UFC welterweight Johny Hendricks has signed a sponsorship deal with the Ontario, Canada based restaurant franchise, Wild Wings. Hendricks has an item named after him called, “The Bigg Rigg Bundle.”
Via Hendricks’ twitter account:
Hey all you wing lovers: try out the Bigg Rigg bundle at @goaheadgetwild and let me know if you like it! twitter.com/JohnyHendricks…
— Johny Hendricks (@JohnyHendricks) January 17, 2013
The tweet is an image on the Wild Wings menu. The “Bigg Rigg Bundle” is a wing sampler that includes a 60 oz pitcher of MGD and 21 wings with a trio of flavors for $39.99. Hendricks’ image is on the menu next to the menu entry.
Payout Perspective:
The Ontario-based restaurant chain has sponsored many UFC fighters and now adds Hendricks to the list. This deal helps people get to know Hendricks’ face as his image appears on the menus next to the “Bigg Rigg Bundle.” With the deal, his personal brand should go up. Its interesting that the Canadian-based company has “Bigg Rigg,” a threat to the welterweight title, in its menus in a country where Georges St. Pierre is very popular.
Wow, seems like a ripoff. 21 wings and 5 sub-par beers (5x12oz) for $40. Free health care must be awesome 🙂