Rogers Sportsnet and the UFC announced that the parties have agreed to a four year television deal in Canada. UFC programming will be featured on the Canadian channel.
Via Sportsnet:
Sportsnet, the live-event high-definition leader in Canada, will have a consistent schedule of UFC programming including preliminary fights of UFC Pay-Per-View events and UFC Fight Night events while also having the home sports position for the 10 p.m. (ET) timeslot for The Ultimate Fighter series.
In addition, Sportsnet will broadcast live non Pay-Per-View international UFC events and provide UFC content on a non-exclusive basis across other platforms.
Payout Perspective:
A win-win situation. The UFC gets a dedicated channel for its rabid (and growing) Canadian fan base and Sportsnet gets the UFC to add to its sports coverage.
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