Dethrone Royalty’s stable of fighters will be featured at the Golden State Warrior’s game Monday night for MMA Night. There are special ticket packages which include a Dethrone t-shirt and a pre-game autograph signing featuring Cain Velasquez and Josh Koscheck.
Payout Perspective:
This is the first I’ve heard of an NBA team working a promotional night featuring MMA stars. Let us know if there have been others. According to this, Cain Velasquez was part of the Warriors Latino Heritage night in January. We’ve seen the MMA crossover in MLB and the NHL. It would be interesting to see how the Warriors honor the MMA stars. How much will they be involved in any of the in-game promotions. Hopefully, no kiss cam. The promo poster states that Cain Velasquez, Josh Koscheck, the Diaz Brothers, Gilbert Melendez and Daniel Cormier will be in attendance. The poster lists Nate Diaz as “Nathan”. I am sure that the Warriors made a mistake with his name unless Diaz is changing it up on us.
Although NBA attendance is usually lower on Monday and Tuesdays, the fact that the Warriors will play the Suns may get more people to the arena. This can only help with more fans meeting MMA stars in person. MMA Night at an NBA game is a sign of the growing acceptance of the sport as a sport. For Dethrone, it introduces the brand to a broader audience of sports fans.
I believe the owners of the team are huge MMA fans. Dana was talking about them once. Isn’t one of the wives featured on one of those, “House wives of Beverly Hills”?
According to Cesar Gracie:
“Gilbert Melendez & Daniel Roberts defeated Josh Thomson & Daniel Cormier at tug of war at halftime of Warriors game.”
LOL