MMAPayout.com has learned that the UFC 121 Prelims on Spike TV generated a 1.03HH rating on the strength of 1.5 million average viewers on Saturday, October 23 prior to the pay-per-view portion of the broadcast. The program fared well among the traditional MMA audience with a 1.42 in each the M18-34 and M18-49 demos.
Quarterlies: 1,442,000, 1,549,000, 1,524,000, 1,641,000
Payout Perspective:
The UFC 121: Prelims come in as the 3rd most-watched Prelims broadcast since the UFC debuted this series in September 2009, which is good news for a network and organization battling a decline in ratings over the last 6-9 months.
However, I am not yet willing to view this rating as a positive indicator of UFC 121’s PPV performance. In this regard there are many factors to consider and the Prelims have not often been a sound indicator in the past.
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Note: I did not report this anywhere other than on Twitter last week, but UFC Primetime: Lesnar vs. Velasquez averaged 1.09 million viewers over three episodes and comes in as the most popular Primetime show yet.
loco says
you mean 1.5 million watched Brock the top ppv earner lesner…get his ass kicked in humiliating fashion…thats 1 million fans getting turned off lol