Doug Elfman of the Las Vegas Review-Journal reports that the UFC is looking to duplicate the UFC Expo format used during last year’s UFC 100 weekend and take it to other markets around the world.
He said another family event he’s working on (May 28-29 at Mandalay Bay) is the UFC Fan Expo, where fans get to mingle with fighters from the UFC, Pride and WEC, and which is expanding by 90,000 square feet over last year, to 300,000 square feet.
Last year’s inaugural expo drew 30,000 people. This year, he’s hoping for 50,000.
Another news item: He says UFC execs are looking into producing fan expos at other cities around the world, while continuing the Vegas expo
Payout Perspective:
The UFC Expo played an important role in making UFC 100 what it was last year; particularly on the live event side where UFC 100 became the second highest grossing event in the company’s history. It’s an event that can draw a lot of people into town and allows the UFC to cultivate a deeper relationship with its fans through a great deal of interaction.
Holding a UFC event in London or Sydney or even Munich would go a long way towards developing those markets.
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