Ken Pishna of MMAWeekly writes that Bellator CEO Bjorn Rebney acknowledged he would consider holding a Bellator Lightweight Championship Bout between Roger Huerta and Eddie Alvarez in Mexico, should Huerta make it that far in the tournament.
He has to make his way past three other fighters to get there, but most of the media on Monday was already scripting him into the part. If it does come to pass, Bellator CEO Bjorn Rebney confirmed that the promotion is considering taking the fight to Mexico.
“It’s absolutely possible,” he responded to questions of Huerta helping take the upstart promotion south of the American border.
“Conceivably, there could be a Roger superfight in Mexico, which is something that we’re already looking into and potentially doing it.”
Payout Perspective:
Huerta’s popularity will give Bellator a needed boost in the interest and awareness department; especially with the Hispanic crowd that Bellator chose to target in its first season with ESPN Deportes. Part of Bellator’s new television distribution set-up is an hour long highlight show with Telemundo on Saturdays.
However, the end goal is ultimately to get achieve a Huerta-Alvarez finale, regardless of what city or country it’s held.
Bellator has been making a few waves with talent acquisition lately (Askren, Konrad, Huerta) and has put together what looks to be four solid tournaments. The organization has also done a fairly good job of keeping itself in the media over the last few months considering it hasn’t had an event in nearly six months.
Bellator certainly is better at informing the media than Strikeforce. I’ve seen as much information DIRECTLY from them as I’ve seen come DIRECTLY from Strikeforce over the past few months, and that’s really saying something since they haven’t held an event in half a year unlike Strikeforce.